AI Marketing Training and Community for the Modern Marketer
Upgrade your skills with the comprehensive AI-Powered Marketer course.
Stay connected to forward thinking marketers and AI pros in theCOMMUNITY PRO.
New to AI Marketing? Get up to speed with The 60-Minute AI Marketing Jumpstart training.
Accomplish real marketing tasks using cutting-edge AI tools and techniques in the AI Marketing Sandbox.
Stay on the cutting edge with our AI Evolution Intensive trainings.
Here’s what people are saying about our
AI Marketing Training
theCOMMUNITY PRO
Your AI tribe and training in one place
Ask questions, network, and participate in cutting-edge AI marketing training anytime and anywhere you have an internet connection.
GET HELP, GIVE HELP
Ask questions, share your expertise, and network with other cutting edge marketing pros.
JOB BOARD
A curated stream of AI Marketing hiring opportunities.
AI MARKETING NEWS
Stay in the know and gain a competitive advantage so you become the obvious hire.
theCourse
The AI-Powered Marketer
The AI-Powered Marketer is a comprehensive course built for forward thinking marketers.
AI tools give marketers four superhuman capabilities: 1) Create 2) Organize 3) Research 4) Evaluate. 🦾
As these tools continue to improve, those that are leveraging all four AI capabilities will have a tremendous advantage.
Now is the time to learn how to unlock the full marketing capability of artificial intelligence.
👉 Get instant access to this training when you join theCLICK PRO.
Course Curriculum: The AI Powered Marketer
Module 1 - Start Here
Explore the transformative power of AI in marketing, gaining insights into its efficiency and capabilities, while understanding the fundamental changes AI brings to the marketing landscape.
- Lesson 1.1: The AI Opportunity: Speed, Ease, Efficiency
- Lesson 1.2: What is Generative AI?
- Lesson 1.3: Marketing Fundamentals and The AI Revolution
- Lesson 1.4: Will AI Replace My Job?
- Lesson 1.5: The C.O.R.E. Capabilities of Generative AI
- Lesson 1.6: The AI-Powered Marketing Workflow
Module 2: Understanding the Rules of AI-Powered Marketing
Delve into the essential principles and limitations of AI, learning how to harness its potential and navigate its challenges to optimize your marketing strategies.
- Lesson 2.1: AI Rule: LLM’s Know “Everything”
- Lesson 2.2: AI Rule: LLM’s Know “Nothing”
- Lesson 2.3: AI Rule: Generative AI is Chat, Not Search
- Lesson 2.4: AI Rule: One Chat, One Purpose
- Lesson 2.5: AI Rule: AI Forgets
Module 3: Constructing AI Prompts that Get Work Done Well
Master the art of creating precise and effective AI prompts, leveraging various techniques to generate high-quality outputs that drive your marketing efforts.
- Lesson 3.1: Prompting Basics
- Lesson 3.2: RTIF Prompts
- Lesson 3.3: C.O.R.E. Prompts
- Lesson 3.4: Zero, One, and Few-Shot Prompts
- Lesson 3.5: Advanced Roles
- Lesson 3.6: Advanced Tasks
- Lesson 3.7: Advanced Input
- Lesson 3.8: Chunking, Planning, and Iterating
- Lesson 3.9: The Trained Thread
Module 4: Applying Advanced AI Techniques for Better Results
Apply sophisticated AI techniques to enhance your marketing outcomes, from multi-modal inputs to custom GPTs, ensuring you stay ahead in the rapidly evolving AI landscape.
- Lesson 4.1: Framework as Format
- Lesson 4.2: Prompt Delimiters
- Lesson 4.3: Multi-Modal Inputs
- Lesson 4.4: Custom GPTs
- Lesson 4.5: Analyzing Data
- Lesson 4.6: AI to Web Connectivity
- Lesson 4.7: Reflection
- Lesson 4.8: Chunking, Planning, and Iterating
- Lesson 4.9: Poisoning the Well
- Lesson 4.10: Output to Input
- Lesson 4.11: The Availability Bias
- Lesson 4.12: Context Window Workarounds
- Lesson 4.13: 10-80-10: How to use AI to Create Finished Writing
- Lesson 4.14: The Magic Question
Module 5: The Optimal Primes: Unlocking the Full Marketing Potential of AI
Build the most sophisticated AI prompts by feeding AI the two optimal primes: your offer and your customer persaona.
- Lesson 5.1: The Fundamental Building Blocks of Marketing
- Lesson 5.2: Optimal Prime: The Offer – Method 1
- Lesson 5.3: Optimal Prime: The Offer – Method 2
- Lesson 5.4: Optimal Prime: The Persona: Method 1
- Lesson 5.5: Optimal Prime: The Persona: Method 2
- Lesson 5.6: Putting the Optimal Primes to Work
- Lesson 5.7: What’s Next?
Build Custom AI
The AI Marketing Hub Workshop
- Set it, and forget it - Say goodbye to hours of prompt tweaking and irrelevant AI output by starting every AI session with a solid foundation.
- Your collaborative AI marketing intelligence - Build your content marketing powerhouse (The Scribe), conversion rate optimization specialist (The Optimizer) and an AI marketing strategist. (The Strategist)
- Gain a competitive edge - Develop a unique AI marketing asset that off-the-shelf AI tools can't match, setting you apart from the competition.
No AI Experience Necessary
The 60-Minute AI Marketing Jumpstart
Just getting started with AI?
You’re not alone. Most marketers are unprepared for the rapid transformation occurring in our field.
Smart marketers are putting this technology to work for them and gaining a competitive advantage.
theCLICK’s 60-Minute AI Marketing Jumpstart will get you up to speed fast:
Here’s what’s included in the 60-Minute AI Marketing Jumpstart:
A 60-minute interactive, always-up-to-date, mini-course designed to get beginner and intermediate users of AI up to speed quickly. 8 Lessons + 6 Exercises you’ll complete using Chat GPT.
The answer to the question: “Will AI take my job?” (Spoiler alert: Marketers that learn to use AI will replace marketers that do not.)
The C.O.R.E. Capabilities of AI Framework that reveals the breadth of tasks an AI-powered marketer can accomplish in mere seconds.
The RTIF AI Prompt Formula that makes writing prompts in AI a snap. This is how you get output from AI that doesn’t suck.
How to write C.O.R.E. AI prompts that CREATE (write, outline, ideate,etc) ORGANIZE (segment, rearrange, summarize, etc), RESEARCH (investigate, solve, search, etc) and EVALUATE (interpret, optimize, improve) information.
Stay Sharp
The AI Marketing Sandbox
Join us live or catch the replay as we use AI to get real marketing tasks done.
- 60-minutes of “in-the-trenches” AI marketing
- Using the most cutting-edge AI tools.
- Every Thursday from noon to 1 pm Eastern Time (recording available 0n-demand)
Upcoming AI Marketing Sandbox Sessions
ChatGPT Search: How to Use it and How SEO is Changing
Date: 11/14/2024
Time: Noon ET (New York Time)
Description: Open AI has just released ChatGPT search. We'll explore how to use this AI search engine for marketing and look at its competitor, Perplexity, as well. We'll also discuss how the rules of SEO are changing because of this new way to find information.
Smart Switching: When Should Marketers Choose Claude vs ChatGPT?
Date: 11/21/2024
Time: Noon ET (New York Time)
Description: Marketers, there are some things Claude does better than ChatGPT and other things it can do that ChatGPT can't do at all. ChatGPT is the 800 pound AI gorilla but when should you switch tabs to Anthropic's impressive Claude AI model?
Available Instantly
On-Demand AI Marketing Sandbox Trainings
theCLICK PRO members have on-demand access to all AI Marketing Sandbox sessions including:
ChatGPT Canvas: A New Way to Write with AI
(Available now on-demand)
Create Lead Magnets Using Chat GPT 4o + Perplexity
From lead magnet idea to copy to layout and design in less than an hour using AI tools.
(Available now on-demand)
Create Engaging LinkedIn Content using Chat GPT 4o
Repurpose a 90-minute video presentation into social media content for LinkedIn.
(Available now on-demand)
Build an Interactive Quiz with Claude Sonnet
In this training you will work with Claude Sonnet Artifacts to build a quiz with conditional logic.
(Available now on-demand)
Battle Prompts: Use this AI vs AI Method to Get Self-Improving Marketing Output
(Available now on-demand)
Create (and Strengthen) an Offer using Chat GPT 4o
In this training we will teach AI theCLICK’s 10-Point Offer Optimization process for creating “shut up and take my money” offers. 🙂
(Available now on-demand)
Custom GPT's: How (and Why) to Build Them
ChatGPT is dead simple to customize and, when you do, you’ll find that AI becomes more efficient, and capable of producing marketing output that far surpasses the generic “off-the-shelf” version of ChatGPT.
(Available now on demand)
Conduct Market Analysis using Chain, Tree, and Graph of Thought Prompting
Unlock the power of AI to conduct comprehensive market analysis in this hands-on training.
(Available now on-demand)
Deep dives on new tools
Stay on the cutting edge with our AI Evolution Intensives
Latest Event: Available now on-demand
Tool: OpenAI o1
Description: Learn when and how to employ OpenAI’s new o1 AI models in your marketing workflow. These new models think before they speak.
Made for You
A Community of Forward Thinking Marketers
DIGITAL MARKETERS
Advance your career and do more valuable marketing work for the businesses you serve.
BUSINESS OWNERS
Increase profits, reduce costs, and grow your business with game-changing AI technology.
MARKETING TEAMS
Multiply the output of your marketing team with world-class AI training and tools.
Join us Here
Become a member of theCLICK PRO
The AI Marketing Hub Workshop – Build custom AI Marketing Hubs with no technical experience required. Become the go-to AI marketing expert in your industry or company by learning to unlock AI’s business potential. Includes the prompts, process, and templates to build a custom AI Marketing Hub for any business.
The AI-Powered Marketer Course – The perfect primer for beginner and intermediate users of AI. This 5-module comprehensive course is built to transform you into an AI marketing machine. (Available instantly)
theCOMMUNITY PRO – Get 24/7 access to a community of forward thinking marketers. Get your questions answered, access the Job Board, and stay up to date on the latest news and tools in AI marketing.
Weekly AI Marketing Sandbox sessions – This is applied AI marketing. Each session walks you through a complete real-world marketing task using AI. (All sessions are recorded. Access ~10 recorded AI Marketing Sandbox sessions right now in theCLICK Training Library.)
AI Evolution Intensives – Stay on the cutting edge with our AI Evolution Intensive trainings. We take a deep dive on every major AI model upgrade so you know when and how to deploy it in your marketing.
/year
14-Day 100% Money-Back Guarantee
Your Q’s, our A’s.
Is this training and community suitable for beginners?
Absolutely. In fact, we designed our 60 Minute AI Marketing Jumpstart training specifically for beginner and intermediate users of AI.
Do I need to be tech-savvy to use AI?
Not at all. Using AI is actually far easier than using most software applications. If you feel comfortable using email or chat applications like Facebook Messenger, you’ll have no trouble using AI tools like Chat GPT.
Can I access this content and community on my phone or tablet?
Yes. You can access everything from anywhere you have an Internet connection. Upon joining we will send you a link to download the Android or iOS app for your phone or tablet.
Can I cancel any time? How do I cancel my subscription?
Yes. There are no contracts and you may cancel any time. Simply send an email to support@modernpublisher.com and we will promptly cancel your subscription.
Does theCLICK PRO offer a guarantee?
Yes. Feel free to give us a try risk-free. You may cancel for a full refund within 14 days of joining theCLIKK PRO. Send an email to support@modernpublisher.com if you are not 100% satisfied.
Can I sign up my marketing team?
Yes. We give bulk discounts to teams over 8 people. Reach out to support@modernpublisher.com for more information.
Who do I contact if I need support?
We would love to hear from you! Send an email to support@modernpublisher.com with your issue.
Have questions? Send an email to support@modernpublisher.com and we’ll get you an answer.
Here’s what people are saying about our
AI Marketing Training
Join us Here
Become a member of theCLICK PRO
The AI Marketing Hub Workshop – Build custom AI Marketing Hubs with no technical experience required. Become the go-to AI marketing expert in your industry or company by learning to unlock AI’s business potential. Includes the prompts, process, and templates to build a custom AI Marketing Hub for any business.
The AI-Powered Marketer Course – The perfect primer for beginner and intermediate users of AI. This 5-module comprehensive course is built to transform you into an AI marketing machine. (Available instantly)
theCOMMUNITY PRO – Get 24/7 access to a community of forward thinking marketers. Get your questions answered, access the Job Board, and stay up to date on the latest news and tools in AI marketing.
Weekly AI Marketing Sandbox sessions – This is applied AI marketing. Each session walks you through a complete real-world marketing task using AI. (All sessions are recorded. Access ~10 recorded AI Marketing Sandbox sessions right now in theCLICK Training Library.)
AI Evolution Intensives – Stay on the cutting edge with our AI Evolution Intensive trainings. We take a deep dive on every major AI model upgrade so you know when and how to deploy it in your marketing.
/year
14-Day 100% Money-Back Guarantee