The AI Tool Whiparound

The AI Tool Whiparound Transcript:

Date of Live Training: December 18th, 2024

It’s today we’re talking about multimodality. Just by attending this session, you’re becoming a leader in the AI marketing world. Now is the time to join theCLICK Pro. If you’re not in theCLICK Pro, go to jointheclick.ai and join up. It’s $348 for an entire year of training in AI. And I’m piling a ton of value in there.

Getting Started with theCLICK Pro

If you’re brand new, you want to take the AI Marketing Jumpstart first, then the AI-Powered Marketer, then the AI Marketing Hub. And after that, start attending all of these live sessions that we’re doing. And you’re going to find that your marketing skills and efficiency are going to ramp up. So today, just a reminder that when I do these tool whiparounds, I’m working with no net.

Challenges of Using AI Tools Without Limits

That means the tools are going to do crazy things like they always do. The first time I did this whiparound training, I had so many tools and files and stuff open that my computer just wonked out on me a couple of times. I hope that doesn’t happen today, but it could, because I have a lot to cover.

The Big Idea Behind Multimodality

So the big idea here is, when we talk about multimodality, that AI is becoming this magic wand, and we can use it to conjure things. We can use it to create things almost like we have a magic wand. What I’ve been telling people is don’t worry about this AI thing taking your job.

The Opportunity for Creative Marketers

This is a massive opportunity for you, particularly if you’re a creative person because you can do this magic wand thing where you’re going to be able to create things and do things with efficiency that you’ve never seen before. And I’m going to demonstrate a lot of that today. We’re going to play around, and I’m going to give you access to a whole bunch of assets that you can use to play around and do this with me today or do it after. If you’re a member of theCLICK Pro, you can just go and watch the recording and so you could just sit and watch today if you want.

AI Evolution: A Look Ahead to 2025

And then you could go do all the things that I’m doing with the assets that I’m going to give you, however you want to handle it. But let’s talk quickly about the different ways that AI is evolving and will continue into 2025. We will continue to see evolution of AI in these eight areas. So right now, AI is everywhere from incompetent at certain things to incredibly efficient and competent, could do it better than a Nobel Prize Winner in that particular cognitive activity. There are things it can do better than a Nobel Prize winner. And there are things it basically cannot do at all; it is completely incompetent at doing them.

Exploring AI Tool Capabilities

And that’s what the whiparound is about. It’s about pushing around on these tools and seeing what they’re capable of. But when we think about how AI is changing, it’s not just in the area of it getting smarter. That is just one element of how AI is evolving. What I’m telling you is that even if these models get no smarter than they are today, which no one thinks is happening.

Understanding AI Usability

Everybody thinks that they’re going to keep getting more intelligent. But let’s just say for a second that they stay at the same level of intelligence. They are still going to completely disrupt business and marketing. Okay, and the reason is that there are seven other ways that these models are continuing to evolve.

Key Developments in AI Usability and Reliability

There were all kinds of interesting announcements over the last week or so because both Google, particularly, and OpenAI were trying to one-up each other on the different things that they were releasing right at the end of the year. So these different ways that AI evolves are in the areas of usability.

From Text-Based Chatbots to Multimodality

So how useful is it in terms of when we first got started, this was the beginning of this year, the beginning of this year, 2024, these models were basically, you would go into a chatbot, and you would say text in and it would give you text back out. So text in, text out, text in, text out.

Customization and Security in AI

That’s not extremely usable. It was amazing to watch what it was able to do when you would give it text and it would give you text back. You were like jaw-dropping, right? But quickly, you start to realize this isn’t a very good experience, right? It’s not super user-friendly. So since then, we’ve gotten access to AI on our phones.

Enhancing Memory and Autonomy

We’re able to speak to the AI. We’re able—and I’m going to show you a bunch of stuff today—but the old model of in the original model of text in, text out in a chatbot, that is changing and is going to change. That is not, text in, text out chatbots is not what AI is. AI is an underlying system, right?

AI as a Business Disruptor

It’s an underlying level of intelligence, and they’re building different models. Usability function, UX user experience, and user interface on the top of it. And a lot has changed even over this last year. I’ll save this next one because we’re going to focus here today, multimodality, but then you have customizability, which is the ability to give the AI context and customization. In other words, can I give it files that it will understand and put it in its knowledge base? Can I change how the AI operates at a global level? That’s customizability. Then you have reliability, like how are the AI evolving in terms of hallucination, which is when the AI just makes stuff up and things are improving there.

Exploring the Magic Wand of AI

And they are spending billions and billions of dollars to try to solve these reliability issues, and it keeps getting better; it keeps evolving. Security is one, like how secure are the files that you’re uploading. What files are you willing to upload into a ChatGPT or a Claude or a Gemini right now?

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